FRAGATA SELECTION WINS 2013 FLAVOUR OF THE YEAR AWARD!
The taste of enjoyment!
Moron (Seville, Spain) 16th January 2013. Following taste tests carried out in independent laboratories in autumn of 2012 with the participation of 480 consumers representing the Spanish population, the olive brand FRAGATA SELECTION was recognised as the 2013 FLAVOUR OF THE YEAR in the “savoury snacks” category.
FLAVOUR OF THE YEAR (or “SABOR DEL AÑO”, www.saboresyconsumidores.com/) is the only exclusively taste-based quality certification process for food products in Spain. The participating food products are tasted and voted by consumers, the best judges of these everyday products to be found on supermarket shelves given that they are the end consumers and always look for the very best for themselves and their families.
FRAGATA SELECTION is a select range of green Manzanilla olives harvested from the olive groves of this family-owned company which are carefully prepared before being packed in attractive easy-open retail tins or elegant glass jars with an exclusive black & gold design that perfectly conveys the high quality and guarantee offered by this product.
According to Paul Kortenoever, Marketing Director for FRAGATA, “Our Selection range includes king size green Manzanilla olives with exquisite anchovy, red pepper and almond stuffing, along with olives seasoned in the typical Spanish, French and Greek styles. We consider the prestigious Flavour of the Year award to be an authentic consumers’ endorsement of our product’s flavour and quality, thereby recognising the long-standing Fragata brand which has a history spanning over 115 years.”
He also added that this award will help to consolidate FRAGATA’s reputation as a brand (www.oneisneverenough.fragata.es and www.fragata.co.uk) that offers both flavour and enjoyment: “FRAGATA, the taste of enjoyment”.